Web analytics · tracking · reporting
Let’s make your data make sense.
I’m Rhodri — a web analytics and tracking specialist with 15 years’ experience. I help businesses, agencies and fellow freelancers set up data they can actually use, on a project or retainer basis.
- 15 years’ agency & client-side experience
- Chester · UK-wide remote
- Project or retainer
Day-to-day toolkit
GA4
GTM
Data Studio
Ads tracking
MS Clarity
Why Rhodri Data
If your analytics feels like a black box, you’re not alone.
Most small teams don’t have an analytics person in-house, so tracking tends to get done in a hurry and reporting ends up a bit of a guessing game. I’m here to be that person when you need one — for a one-off project, or on an ongoing basis.
Tracking set up right
GA4, GTM and consent configured properly — so you’re measuring the things that actually matter to your business, and the numbers can be trusted.
Reporting you understand
Clear Data Studio dashboards and reporting that answer real questions — not 40-page PDFs no one reads. One link, always up to date.
An extra member of your team
I get to know your business and speak plain English. With a client-services and technical background, I bridge the marketing need and the data behind it.
What I can help with
A full set of analytics & tracking skills.
Whether you run a lead-generation site or an online store — and whether you need a setup from scratch, a sense-check of what you’ve already got, or regular reporting you actually understand.
- GA4 setup, audits & ongoing management
- Google Tag Manager (GTM) implementation
- Looker Studio dashboard creation & reporting
- Google, Meta & Microsoft Ads tracking & reporting
- Data-driven UX analysis through GA4 & Microsoft Clarity
- Explore CRM and first-party data (1PD) options
- Google Search Console setup & reporting
- Consent mode v2 & cookie banner (CMP) audits
- Automated site speed audits
- Apps Script automation
- Training — GA4, GTM & MS Clarity
- Explore server-side and cookieless tracking options
Where I work
Based in Chester, working wherever you are.
Happy to meet in person across Cheshire, North East Wales, The Wirral, Merseyside and Greater Manchester — and working remotely with clients anywhere in the UK.
In person, across the North West & North East Wales
Cheshire · Merseyside · The Wirral · North East Wales · Greater Manchester
Remote, anywhere in the UK
Calls, screen-shares and shared dashboards — distance is no barrier to getting your tracking and reporting sorted.
Remote · UK-wide
In person near Chester — remote everywhere else.
Fancy a chat about your data?
Tell me what you’re trying to measure and I’ll give you an honest view on whether I can help. No hard sell.